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Overview
The Over 50s market is at a point of significant change,
and its potential has yet to be picked up by many organisations,
according to research findings presented jointly by The Chartered
Institute of Marketing (CIM) and Elderflower, the strategic marketing
consultants.
So-called 'Boomers' aged 45 to 60, who account for more than £466
billion of the UK’s personal wealth, feel that many marketers are
either treating them like senior citizens or ignoring them altogether.
The
research to date concludes that 'Boomers' detest stereotypes relating
to age, feeling that age is an attitude of mind.
Although one third of the
population is over 50, many are turning away from companies that treat
them as traditional greys.
The population of 55-64 year
olds is also expected to grow by 20% by 2010.
Within a year
it is estimated that six million retirees will regularly use the
Internet and they're rarely like Victor Meldrew. |
Opportunities
There will be opportunities to reach
myPrime
members via our newsletter and other mailings in the near future.
myPrime
also invites companies to partner with us
to provide competition prizes and special offers.
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